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Strategic Planning - Strategic planning will help you create a bold vision for the future, strengthen new partnerships, forge creative and innovative linkages between stakeholders, and ultimately better address the needs of older adults in your community. A community-wide strategic planning process will benefit from the wisdom of a diverse array of participants and ensure greater likelihood of success.
Inclusion & Diversity - Including older adults and caregivers is crucial to growing and sustaining successful community partnerships. It is especially important to seek participation from traditionally excluded groups such as those defined by race and ethnicity, low income, lack of English language proficiency, and sexual orientation. While many factors can challenge a partnership’s efforts to embrace diversity and build productive relationships, receiving input from a broad array of community members helps to ensure equality in decision making and leads to long term care and supportive services that are more responsive to a community’s diverse needs.
Fiscal Strategies - Developing a fiscal strategy is an important and challenging part of improving the system of long term care and supportive services for older adults in your community. The array of funding options requires that community partnerships be strategic in their aims. This area of the Resource Center reviews relevant funding sources and provides resources to help you make the most of them.
Communications - Have you ever thought about how many times a day someone tries to influence you to think a certain way, to buy a certain product, to support a cause or to change your behavior? These days there are so many ways to reach you—from cell phones and Palm Pilots to instant messaging, cable TV and customized publications—that a reasonable reaction is to simply tune everything out. It’s a world of sound and fury.
Evaluation - While the success of a community partnership may seem self-evident, a systematic evaluation holds members to a higher standard, revealing more than what we see with the naked eye. This section offers an introduction to evaluation. It covers the basic principles of evaluation design and implementation, as well as some topics likely to be important for community partnerships working to improve long term care and supportive services.
Partnership Evolution - A partnership generally consists of multiple organizations and individuals working together under a common vision. Who will be in the partnership varies from community to community, yet the purpose is universal: to create a mutually beneficial and well-defined relationship to sustain results that are not possible alone.
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> Partnership Evolution > Incorporating Self-interests > Topics

Own Your Own Interests

Successful partnerships recognize that self-interest is the prime mover of people and that power is eroded when differences are suppressed. You want the differences inherent in separate self-interests working for the partnership, not against it.

The group discussions cited in the previous section are a non-confrontational way of starting to get at the issue.

Here’s a second approach: Ask members to chart their self-interests, both personal and organizational. Lay down the ground rule that what they write down does NOT have to be revealed to the group.

Some individuals and/or the organizations they represent might have political ambitions, others might be after money, some might feel it’s better to participate than be left out, while others want greater media exposure. On the other hand, some people may not even be able to express their self-interest. 

Sure, the partners want to make a difference for older adults in the community, but they also want to make a difference for themselves. This is really what self-interests boil down to.

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When you ask people in the partnership to chart their own self-interests, take them through a two-step process:

Step one: Review the fact that outside influences impact each person and organization. Generally, these influences can be grouped into five categories:

  • Social
  • Financial
  • Political
  • Technological
  • Environmental

These forces operate both on the personal/family level and on the work/organizational level. So it’s no wonder that everyone has to cope with them well beyond the partnership.

Step two: Have each person complete the chart Owning Our Own Interests. Remind people that they don’t have to reveal their personal or organizational self-interests to the group. This exercise helps Key Learning
establish that if and when it’s appropriate to deal with self-interests, partners will have a greater awareness of what theirs are and how the group will handle them.

Remember, partners will never reveal all of their self-interests — people just aren’t like that. Everyone is skeptical of someone else’s motivations. But the more you can help partners feel comfortable about disclosing their self-interests, the fewer agendas will be hidden over time.



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