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Strategic Planning - Strategic planning will help you create a bold vision for the future, strengthen new partnerships, forge creative and innovative linkages between stakeholders, and ultimately better address the needs of older adults in your community. A community-wide strategic planning process will benefit from the wisdom of a diverse array of participants and ensure greater likelihood of success.
Inclusion & Diversity - Including older adults and caregivers is crucial to growing and sustaining successful community partnerships. It is especially important to seek participation from traditionally excluded groups such as those defined by race and ethnicity, low income, lack of English language proficiency, and sexual orientation. While many factors can challenge a partnership’s efforts to embrace diversity and build productive relationships, receiving input from a broad array of community members helps to ensure equality in decision making and leads to long term care and supportive services that are more responsive to a community’s diverse needs.
Fiscal Strategies - Developing a fiscal strategy is an important and challenging part of improving the system of long term care and supportive services for older adults in your community. The array of funding options requires that community partnerships be strategic in their aims. This area of the Resource Center reviews relevant funding sources and provides resources to help you make the most of them.
Communications - Have you ever thought about how many times a day someone tries to influence you to think a certain way, to buy a certain product, to support a cause or to change your behavior? These days there are so many ways to reach you—from cell phones and Palm Pilots to instant messaging, cable TV and customized publications—that a reasonable reaction is to simply tune everything out. It’s a world of sound and fury.
Evaluation - While the success of a community partnership may seem self-evident, a systematic evaluation holds members to a higher standard, revealing more than what we see with the naked eye. This section offers an introduction to evaluation. It covers the basic principles of evaluation design and implementation, as well as some topics likely to be important for community partnerships working to improve long term care and supportive services.
Partnership Evolution - A partnership generally consists of multiple organizations and individuals working together under a common vision. Who will be in the partnership varies from community to community, yet the purpose is universal: to create a mutually beneficial and well-defined relationship to sustain results that are not possible alone.
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> Partnership Evolution > Incorporating Self-interests > Topics

Acknowledge the Presence of Self-interests

How do you acknowledge self-interests when simply raising the issue is often taboo? The best approach is to do it in two stages, whether you are beginning a new partnership or are in an existing collaboration—especially if the current group seems at all stuck.

Stage one: Have a general discussion. Prepare a brief handout that When Sparks Fly: Igniting Creativity in Groupsraises the importance of dealing with self-interests. One way is to simply copy the introduction to this unit. Then discuss self-interests in general and how they affect groups, making sure that you never ask members to reveal their own personal or organizational agendas. Further, acknowledge that self-interests are neither good nor bad, but are always present.

This discussion may not appear to accomplish much at first, but creates a group process for disclosing self-interests later on.

Stage two: Hold a more personal discussion. Theorists say that three psychological needs motivate all behavior:

  • the need to feel competent;
  • the need to feel self-determining; and
  • the need to feel connected to others.

On paper or using a flipchart, have the group list the kinds of self-interests people might exhibit in each of the three categories. For example, a member might want to  demonstrate competence or expertise by making a group presentation. Or another person might want access to information and skills that others have in order to feel more competent. Remind members that the self-interests you discuss don’t necessarily apply to anyone in the group.

Now do the same thing in all three categories for the organizations that are represented in the partnership. For example, an organizational self-interest might be to have greater control over the agenda or access to funds for its own programs to ensure their survival and growth. Again, acknowledge that self-interests are neither good nor bad, but are simply present.

Key LearningThis two-stage discussion lays the foundation for revealing self-interests without requiring participants to actually divulge their own. But here’s a warning: Some members might feel this is not the best use of meeting time when there is so much to be done, especially when the group is responding to outside funding requirements that rarely allow the time for this kind partnership-building. This is where the leaders, the core-initiators, remind the group of the lily-pool phenomenon that taking more time upfront on these issues saves time in the long run.

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