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Strategic Planning - Strategic planning will help you create a bold vision for the future, strengthen new partnerships, forge creative and innovative linkages between stakeholders, and ultimately better address the needs of older adults in your community. A community-wide strategic planning process will benefit from the wisdom of a diverse array of participants and ensure greater likelihood of success.
Inclusion & Diversity - Including older adults and caregivers is crucial to growing and sustaining successful community partnerships. It is especially important to seek participation from traditionally excluded groups such as those defined by race and ethnicity, low income, lack of English language proficiency, and sexual orientation. While many factors can challenge a partnership’s efforts to embrace diversity and build productive relationships, receiving input from a broad array of community members helps to ensure equality in decision making and leads to long term care and supportive services that are more responsive to a community’s diverse needs.
Fiscal Strategies - Developing a fiscal strategy is an important and challenging part of improving the system of long term care and supportive services for older adults in your community. The array of funding options requires that community partnerships be strategic in their aims. This area of the Resource Center reviews relevant funding sources and provides resources to help you make the most of them.
Communications - Have you ever thought about how many times a day someone tries to influence you to think a certain way, to buy a certain product, to support a cause or to change your behavior? These days there are so many ways to reach you—from cell phones and Palm Pilots to instant messaging, cable TV and customized publications—that a reasonable reaction is to simply tune everything out. It’s a world of sound and fury.
Evaluation - While the success of a community partnership may seem self-evident, a systematic evaluation holds members to a higher standard, revealing more than what we see with the naked eye. This section offers an introduction to evaluation. It covers the basic principles of evaluation design and implementation, as well as some topics likely to be important for community partnerships working to improve long term care and supportive services.
Partnership Evolution - A partnership generally consists of multiple organizations and individuals working together under a common vision. Who will be in the partnership varies from community to community, yet the purpose is universal: to create a mutually beneficial and well-defined relationship to sustain results that are not possible alone.
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> Fiscal Strategies > Philanthropy

Philanthropy

Government financing is often highly targeted and restricted to specific services with stringent eligibility criteria. Private foundations, corporations and other non-governmental grantmakers should be considered when flexibility or innovation is desired. Typically, private funding organizations view their mission as promoting new ideas and supporting activities not covered by government programs. 

It is always advisable to conduct research about the priorities of private funders (e.g., the types of activities they support and the geographic area covered) and to contact them before sending an unsolicited proposal. If a funder is interested in your idea, it may request a concept paper before inviting a full proposal. Typically, a concept paper is a two- to five-page summary of the key ideas in your proposal.

Often, foundations and other private funders are interested in testing new ideas or model projects that, if found effective, can be replicated in other communities. Conditions of receiving an award might include participating in an evaluation, developing publicity and replication materials, and providing assistance to other communities. The types of grants from private organizations can include funding for planning, seed money and projects.
 
Development Grants
Some private organizations will provide funding for an initial development phase, in which a program or initiative is designed but not yet implemented. A development grant, also called a planning grant, is typically time-limited, and may come with the expectation of a final product (e.g., a completed needs assessment, a program implementation plan, or an analysis of lessons learned).

Some organizations offer funding for subsequent stages of development or implementation, while others expressly preclude that option.

Seed Money Grants
A private funding organization may provide grant money to be used by recipients in leveraging other funding sources. In short, a substantial contribution to a project by at least one funder can make it easier to gain additional commitments. Sometimes a private funding organization will even offer a challenge grant that is contingent on the receipt of matching grants.

Project Grants
Private funders often will fund a program or project that a community organization wishes to develop, but it is rare to receive a commitment beyond five years. Instead, there is typically an understanding that the project either will become economically self-sufficient, or will gain the commitment of other funding sources in order to continue operations. 

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National Foundations and Resources
National foundations conduct grantmaking at a national level. That is, they do not limit their grants to a specific region, state or community. This section includes information on foundations that focus specifically on issues affecting older adults.

Local and Regional Foundations and Resources
Many foundations limit their grantmaking to specific communities, states or regions, and typically make smaller awards than national foundations. Examples of local and regional foundations include hospital-based foundations, family foundations and local service organizations. This section includes information about a number of local and regional grantmakers and resources.

Fundraising for Sustainability
You are making a difference in the world. Your work is honorable; your commitment unswerving. You are fully aware of the urgency of program success and you know genuinely that the loss of your services, programs and the resources would lessen the well-being of the lives of the seniors you serve. You live with the real dilemma of the necessity to sustain your programs.

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