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Strategic Planning - Strategic planning will help you create a bold vision for the future, strengthen new partnerships, forge creative and innovative linkages between stakeholders, and ultimately better address the needs of older adults in your community. A community-wide strategic planning process will benefit from the wisdom of a diverse array of participants and ensure greater likelihood of success.
Inclusion & Diversity - Including older adults and caregivers is crucial to growing and sustaining successful community partnerships. It is especially important to seek participation from traditionally excluded groups such as those defined by race and ethnicity, low income, lack of English language proficiency, and sexual orientation. While many factors can challenge a partnership’s efforts to embrace diversity and build productive relationships, receiving input from a broad array of community members helps to ensure equality in decision making and leads to long term care and supportive services that are more responsive to a community’s diverse needs.
Fiscal Strategies - Developing a fiscal strategy is an important and challenging part of improving the system of long term care and supportive services for older adults in your community. The array of funding options requires that community partnerships be strategic in their aims. This area of the Resource Center reviews relevant funding sources and provides resources to help you make the most of them.
Communications - Have you ever thought about how many times a day someone tries to influence you to think a certain way, to buy a certain product, to support a cause or to change your behavior? These days there are so many ways to reach you—from cell phones and Palm Pilots to instant messaging, cable TV and customized publications—that a reasonable reaction is to simply tune everything out. It’s a world of sound and fury.
Evaluation - While the success of a community partnership may seem self-evident, a systematic evaluation holds members to a higher standard, revealing more than what we see with the naked eye. This section offers an introduction to evaluation. It covers the basic principles of evaluation design and implementation, as well as some topics likely to be important for community partnerships working to improve long term care and supportive services.
Partnership Evolution - A partnership generally consists of multiple organizations and individuals working together under a common vision. Who will be in the partnership varies from community to community, yet the purpose is universal: to create a mutually beneficial and well-defined relationship to sustain results that are not possible alone.
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> Partnership Evolution > Building Trust

Building Trust

This is the 7th of 9 units of CPFOA’s Partnership Evolution

Building trust and managing conflict allow you to align your partnership to achieve maximum impact. Alignment means keeping people involved and getting out of the way to let them get things done. It also means negotiating changes when necessary. Personal and partnership performance issues are diminished greatly when what is to be achieved is clear and the door is left open about how to do it.

You may have seen the desk toy known as Newton’s Cradle. It consists of small silver balls, suspended on strings, that are aligned in a row. You lift one of the end balls and let it strike the next one in line, and the energy is transferred through the series of balls until the last one pops from the lineup, rising to the same height at which the first ball was dropped. The key is proper alignment — and the same principle is true for partnerships: You must align the individual members within the partnership structure and base everything you do on exactly the results you want. Align all the crucial components — capabilities, levels of involvement, self-interests and action decisions —with the desired strategic impact. Moreover, alignment means building trust and fostering conflict, both of which are essential to sustain everything else.Quote from Ronnie Brooks

Partnership alignment is like growing a garden. Nothing happens suddenly; it is the practice of cultivating the garden that produces results. The soil must be right. Nutrients have to be provided. The crop must be weeded and thinned. The same attention and management is required to grow a partnership.

This section presents four essential strategies that ensure your garden grows:

Give the people doing the work the opportunity to align roles responsibilities, policies and procedures with your partnership's desired strategic impact and you will create a healthy framework for success over the long haul.

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Topics

Align Your Partnership around Your Desired Strategic Impact
Align your partnership around your desired strategic impact recommends that you focus everything you do around achieving your long-term outcomes. This section helps you ensure that what your partnership wants to do is tightly focused, yet how it will be implemented is left to those doing the work.

Build Trust by Sustaining Accomplishments Together
Build trust by sustaining accomplishments together stresses that trust is not about liking, being liked or getting your way. Rather, trust stems from reliance on one another to do what you say you will do competently, while success flows from achieving what you say you will achieve knowledgably. This section also provides a tool for chartering individuals and workgroups so they are clear about what they are to do, yet accountable to the partnership for what they achieve

Foster Conflict by Employing It as a Useful Tool
Foster conflict by employing it as a useful tool reinforces that conflict is not only inevitable, it is desirable. And since opposition within the group is to be expected, make it work for you, not against you. This section further explores what conflict is — and is not — and provides tools for fostering it in a healthy, productive way, while managing fighting (which is altogether different).

Use a ‘Living’ Performance Checklist to Achieve Strategic Impact
Use a ”living” performance checklist to achieve strategic impact shows you how to pull all the pieces together, in writing, to help partnership members live up to their responsibilities and allow the partnership to achieve its strategic impact. This section also provides an alignment tool, as well as explains the importance of three other key factors: partnership policies and procedures; the role of staff; and support from partner organizations.

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