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Strategic Planning - Strategic planning will help you create a bold vision for the future, strengthen new partnerships, forge creative and innovative linkages between stakeholders, and ultimately better address the needs of older adults in your community. A community-wide strategic planning process will benefit from the wisdom of a diverse array of participants and ensure greater likelihood of success.
Inclusion & Diversity - Including older adults and caregivers is crucial to growing and sustaining successful community partnerships. It is especially important to seek participation from traditionally excluded groups such as those defined by race and ethnicity, low income, lack of English language proficiency, and sexual orientation. While many factors can challenge a partnership’s efforts to embrace diversity and build productive relationships, receiving input from a broad array of community members helps to ensure equality in decision making and leads to long term care and supportive services that are more responsive to a community’s diverse needs.
Fiscal Strategies - Developing a fiscal strategy is an important and challenging part of improving the system of long term care and supportive services for older adults in your community. The array of funding options requires that community partnerships be strategic in their aims. This area of the Resource Center reviews relevant funding sources and provides resources to help you make the most of them.
Communications - Have you ever thought about how many times a day someone tries to influence you to think a certain way, to buy a certain product, to support a cause or to change your behavior? These days there are so many ways to reach you—from cell phones and Palm Pilots to instant messaging, cable TV and customized publications—that a reasonable reaction is to simply tune everything out. It’s a world of sound and fury.
Evaluation - While the success of a community partnership may seem self-evident, a systematic evaluation holds members to a higher standard, revealing more than what we see with the naked eye. This section offers an introduction to evaluation. It covers the basic principles of evaluation design and implementation, as well as some topics likely to be important for community partnerships working to improve long term care and supportive services.
Partnership Evolution - A partnership generally consists of multiple organizations and individuals working together under a common vision. Who will be in the partnership varies from community to community, yet the purpose is universal: to create a mutually beneficial and well-defined relationship to sustain results that are not possible alone.
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> Partnership Evolution > Laying the Groundwork

Laying the Groundwork

This is the 1st  of 9 units of CPFOA’s Partnership Evolution

Creating a strong partnership allows you to strengthen your community’s ability to meet older adult needs and offer better, more integrated, long term care and supportive services. Yet everyone involved realizes how much work has to be done with increasingly scarce resources. On top of all that, sustaining a community partnership, by itself, is far from easy.

So the tendency is to plunge into the work: meet together, determine community needs, plan, implement and coordinate services, and so forth. Many partnerships nonetheless flounder or fail. Why? They don’t lay the necessary groundwork.

Whether you are changing the focus of an existing partnership, strengthening what you are presently doing or forming a new collaboration, the groundwork must be laid to succeed.

This section presents four essential strategies to ensure your partnership has the foundation it needs over time. The four strategies are:


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Testing Underlying Assumptions
Test underlying assumptions asks you to look at the basic assumptions you hold for forming or sustaining the partnership. These beliefs — such as that all agencies involved must be represented at the collaboration table, or that many older adults have to be involved in the governance structure — drive the formation and work of the partnership. If tested and found valid, they underpin your effectiveness. If untested and invalid, they can sink your work.

Understand Influences on Partners
Understand influences on partners urges you to pay attention to the social, financial, political, environmental and technological forces that affect each member of the partnership. Not acknowledging these outside influences can keep partners focused on their own problems, rather than fully engaged in the partnership. Taking time to listen to “where people are” helps them move to where you want them to be.

Prepare for Growth
Prepare for growth recognizes that effective partnerships must build strong, trusting relationships among members. And that takes time. By paying attention to four essential relationship factors upfront, partnerships will ultimately have more time to devote to core issues.

Manage Partners’ Risk
Manage partners’ risk shows that it takes risk—including time, reputation and money—to build partnerships. This strategy provides ways to assess the contributions needed from every member against the likely payoff each will receive. Only when members can see a strong return on their investment will they wholeheartedly go forward.

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