Fundraising for the Long Haul, Kim Klein
Though written in 2000, this book is still one of the best resources I have found for small or start-up fundraising efforts. Kim speaks to you like you are having a conversation with her, and she clearly understands your fears and frustrations. Of course some statistics are dated, but easily found current on line. The best $25 you’ll spend for your mission.
www.chardonpress.com
Great free articles on her website:
http://www.grassrootsfundraising.org/howto/index.html